Mexichem Fluor showcases courageous new identity
Klea® parent company, Mexichem Fluor, has unveiled a brand new corporate identity, Koura, to reflect the company’s bold new aspirations, global footprint and innovative and diverse nature of its businesses. We explore why the change has happened and what it means for the future of the business.
Koura’s industry-leading refrigerant range will remain under the highly recognised Klea® brand, and the company will continue to develop, manufacture and market innovative fluorine products to supply across the heating, ventilation and air conditioning, automotive, and commercial refrigeration industries.
Why the change?
Koura aspires to have a positive impact on the world, and the rebrand mirrors the company’s long term commitment to sustainability and the environment, its heritage, people, communities, safety and health. As a global company, Koura has already begun to ensure positive change, by taking action, in line with its values.
What does it mean for the future?
The company is investing significantly across its global operations to streamline its offerings and is developing lower GWP products across its range, with innovation, performance and sustainability the main focus. As an example of its ongoing drive to meet and exceed sustainability targets and current and future environmental regulations, the company developed a refrigerant recycling program in Japan in 2018.
Supporting its ongoing drive to meet and exceed sustainability targets along with current and future environmental regulations, the company developed a refrigerant recycling program in Japan during 2018. Koura has also invested significantly across its global operations to streamline its offering, whilst in the UK, the company is also producing lower GWP products across its range, with innovation and sustainability the main focus.
Koura is a proud member of the Orbia community; a group of companies working together to help tackle some of the world’s most complex challenges.
A comment from Koura
Sarah Hughes, Commercial Director at Koura, said,
“As our industry evolves, we lead the way with a modern and progressive approach, striving to produce innovative products and provide excellent customer and technical support. Building on our 60-year heritage, we will continue to grow the company by exploring new opportunities, whilst ensuring we are dedicated to the values and commitments that shape our global brand.
“We understand the importance of sharing our insight and knowledge with the next generation who will continue to innovate and lead the industry for years to come. Our educational programme aims to spark excitement and passion with pupils in our local communities, whilst encourage aspiring young women to enter the fields of science, technology, engineering and mathematics.
“Our new name has its roots in the word ‘courage’ and reflects our identity as a company that takes a courageous approach to the safety and health of our people and the environments and communities where we operate, to innovation and to advancing life around the world.”